Marketing, Sales Execs: Go-to-Market Capabilities Ineffective
Most global companies acknowledge significant deficiencies in their go-to-market process – the strategic and tactical aspects of delivering and supporting a product/service offering to the marketplace...
View ArticleBoomer Demographics: Five Things Retailers Must Know
Though members of the Baby-Boom generation are often lumped into a homogenous group by marketers, new research from STORES, the Boomer Project and BIGresearch uncovers differences among them that have...
View ArticleMarketers Slow to Respond to Problem of Blocked Email Images
More than 50% of images in promotional emails are routinely blocked by email and webmail programs, according to a recent survey by the Email Experience Council (eec), the email marketing arm of the...
View ArticleTop 10 Telecom Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Real Estate Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleOne in Four Share Photos Online Monthly, One in Ten Send Greeting e-Cards
Nearly one-quarter of US adults shared photos via a Web site in the last 30 days, while Baby Boomers made the most use of digital greeting cards, according to new data from Mediamark Research &...
View ArticleAd Spending Up 4% in UK, Internet Spend Up 40%
UK advertising expenditure totaled 19.4 billion pounds in 2007, up 4.2% from 2006, and compared with annual growth of just 0.7% in 2006 according to (pdf) figures recently published in the Advertising...
View ArticleMcDonald’s Heaviest Online Display Advertiser among Quick-Serve Restaurants
McDonald’s served over 295 million online display ads in March – the most among quick-serve restaurants (QSRs) – reaching 52 million internet users an average of 5.7 times during the month, according...
View ArticleIn Pricing, Brand Really Does Make a Difference
Brand leaders among marketing, advertising and PR firms are more likely to price their services at a higher level than their competitors (41% of brand leaders were premium-priced vs. 24% of...
View ArticleTop 10 Automotive-Classifieds Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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